Tasked with reporting

Press and public relations work in museums

23.06. - 24.06.2016

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Date

23.06. - 24.06.2016

Location

Museumsakademie Joanneum

Meeting point

vorarlberg museum, Bregenz (AT)

Costs

180 €, reduced fee 150 € (The reduced fee is available to students, trainees, unemployed people, and employees of this year’s cooperation partners.)

External registration

Please register via e-mail.

Contact

+43-664/8017-9537

museumsakademie@museum-joanneum.at

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About the
Event

Short-staffed editorial offices and journalists under time and production pressure, the introduction of ever newer technological possibilities, and media consumption habits that have changed radically in just a few years: Together with media and museum experts we will examine the question of what perspectives the abovementioned developments open up for public relations work in museums. What does the future hold for traditional reporting on the arts? What stories are journalists interested in, and why do they ignore others? How does the daily work of public relations team leaders and the composition of the teams change when they have to service newspapers, television or social media equally? How is it possible to keep up with media developments when these require technological expertise and entail additional costs? And will it still be possible to draw a line between public relations work and marketing in the future?

In cooperation
with vorarlberg museum

With

Anne Aschenbrenner Editor and blogger, Vienna (AT)
Nikolaus Bernau Culture Editor Berliner Zeitung, Berlin (DE)
Sylvia Marz-Wagner Partner SKYunlimited, Agency for Communication and Visitor Research, Vienna (AT)
Andreas Rudigier Director vorarlberg museum, Bregenz (AT)
Christoph Pelzl Head of Marketing and Communication, Universalmuseum Joanneum, Graz (AT)
Jacqueline Strauss Director Museum of Communication, Bern (CH)
Daniele Turini Head of Marketing & Communication a.i., eCulture, Basel Historical Museum (CH)
Elke Weilharter Partner SKYunlimited, Agency for Communication and Visitor Research, Vienna (AT)

Organisers

Bettina Habsburg-Lothringen management team Museumsakademie, Graz (AT)
Beat Gugger Exhibition curator, Burgdorf (CH)

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Tasked with reporting

Press and public relations work in museums

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