‘The purpose of the First International Hunting Exhibition Vienna 1910 was to demonstrate the importance of hunting from an economic point of view and to spread understanding and sympathy for its cultural value to the masses.’ This is the introductory sentence of the commemorative book for this epoch-making exhibition.
The first preparations for an international hunting exhibition in Vienna were made as early as 1905 under the chairmanship of Prince Heinrich von und zu Liechtenstein. This hunting exhibition eclipsed all previous major events, such as the 1873 World Exhibition in Vienna.
At this major international event, the most diverse interest groups such as politics, business, agriculture and culture joined forces and ‘the representatives of the press promised to support the endeavour as strongly as possible’.
This hunting exhibition opened in Vienna on 7 May 1910, lasted until October 1910, attracted 2.7 million paying visitors and generated a profit of 684,871 crowns (sic!) after repayment of all public subsidies.
At the request of Emperor Franz Joseph I (1830-1916), these net proceeds were donated to a foundation for the establishment of a youth centre for the children of poor professional hunters.
In the course of this exhibition, there were a wide variety of awards from arts and crafts to industry and commerce, trophies and small animal breeders. The ‘Group Jury VII’ with the theme ‘Grazing areas, which are often also grazing areas for game’ as well as ‘Measures for the conservation of mountain grounds’ and ‘Hunting education’ were also noteworthy and striking.