Mladen Stilinović
Pjevaj! / Sing!, 1980 Collage; Pastell, s/w-Fotografie, Banknote auf Kunstseide, 41 x 32 cm; Početnica 1, 2, 3 / Primer 1, 2, 3, 1973, 16-mm Film, stumm, 5:28 min; Edition 1/10
Mladen Stilinović's work relates to the ideological, economic and everyday context of the former Yugoslavia and Croatia. His interest centres on language, political slogans, media manipulation, street design and people's speech, playing with the 'exploitation' of language to open up new visual and poetic dimensions.
Početnica 1, 2, 3 / Primer 1, 2, 3 is a trilogy of short silent films that begins by asking viewers to read aloud the texts that follow. The first part presents signboards from a hairdressing salon, locksmith, cooper, carpentry and other shops – from numbers 57 to 67 on Vlaška Street, Zagreb. Here Stilinović opens up an area of his interest in street design, which arises spontaneously, created by ʹsignwritersʹ, people without professional knowledge. Stilinović loved this kind of design: two of the books (leporello) he created in 1975 were dedicated to hairdressers and photography workshops.
In the second part, entitled The Reader, the function of the picture is completely taken over by the words and letters from Stilinović's poem, arranged so that there is one word in each frame. As the word is read faster than the length of the frame, the relation with the word read previously is lost, and in the end the meaning of this otherwise simple poem disappears. By montage fragmentation to the point of meaninglessness, the author tries to destroy the effectiveness of words with film time.
The final part, the Picture Book, once again addresses the viewers in large printed letters, now with a request to read aloud both the text and the pictures, which should ultimately fit into the story of Aesop's fable about the lioness and the fox, with an unequivocal lesson (Value is not in quantity, but in excellence!).
As in much of his oeuvre, in Pjevaj! / Sing! Mladen Stilinović addresses the theme of work and money. In his own words: ‘I stuck money on my own forehead and told myself to sing. It's self-ironic, but I'd also like to earn some money. It was a joke, but not intentional. It did not matter that it was directed at me. You have to sing what others tell you to sing, if they pay you.’
In a highly performative gesture, a 100 Yugoslav dinar note is pasted on the artist's forehead with the words ʹPjevaj! (Sing!)ʹ. The image refers to the Balkan tradition of paying for singers in bars by taping a banknote to their foreheads. Beyond the tradition the work highlights the position of the artist, never adequately paid or respected.