Reshaping the landscape

In 2014, the “DomQuartier” (or Cathedral Quarter) was opened in Salzburg. Bringing together several museums, buildings and collections under one umbrella brand not only created a new tourist highlight, but it also launched a restructuring of Salzburg’s museum landscape. Behind the scenes, this process of closer collaboration is being accompanied by organisational renewal, which is the actual focus of this event. How can this endeavour succeed when several members and partners are considering internal restructuring and new legal forms? What are the expectations of the owners and operators? How do the organisational changes affect the institutional identities of the participating institutions? How does a new organisational structure change the daily work of staff and the roles and responsibilities of management? And how big is the step from joint business management to a joint offering?