Museums on the Internet

The Internet presence of museums is no longer limited to publishing announcements and reports online. Being online encompasses a wide range of possible activities and the digital expansion of traditional fields of work. New forms of public access to collections, the networking of information or the interaction with target groups now makes it necessary to reflect on the institution and the daily work methods within it: How can or must workflows be changed in view of an Internet presence? What proven core competencies can museum professionals fall back on, and which ones do they need to acquire or develop? What are the opportunities and pitfalls of working with new cooperation partners, and what chances are there to expand existing knowledge bases or the reach of the museum’s communication and educational work? We will talk with experts and representatives of different museums who have already developed strategy papers and have thus defined digital perspectives for their institutions.