Diversify your audience!

Visitor Research and Museum Development

08.11. - 09.11.2018

Image Credits

Date

08.11. - 09.11.2018

Location

Museumsakademie Joanneum

Meeting point

Museum für Islamische Kunst, Berlin (DE)

Costs

190 €, reduced fee 140 € (The reduced fee is available to students, trainees, unemployed people, and employees of this year’s cooperation partners.)

External registration

Please register via e-mail.

 

Contact

+43-664/8017-9537

museumsakademie@museum-joanneum.at

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About the
Event

Audience orientation requires knowledge about visitors and their ways of perceiving things. But how can museums learn about the heterogeneous views of visitors and diversify their image? While empirical research on museum visits is often primarily associated with marketable like increasing visitor numbers, this workshop focuses on the qualitative, formative potential of audience-oriented approaches like audience development. What forms of visitor research are suited for museums of differing sizes? What developments are possible with information on how visitors experience and respond to museums? And how can institutions learn to be more receptive to controversial debates and criticism? Together with international speakers, we will discuss to what extent empirically based research methods are fundamental for a museum’s conceptual orientation towards visitors, and how these are related to strategies of (critical) participation and ideas on outreach.


With

Diana Dressel Head of Education, Jewish Museum Berlin (DE)

Bettina Habsburg-Lothringen Museumsakademie Joanneum, Graz (AT)

Jana Martina Kopp Outreach Officer, Museum of Islamic Art, Berlin (DE)

Sandrine Micossé-Aikins Head of Diversity Arts Culture - Berlin Project Office for Diversity Development, Kulturprojekte Berlin GmbH (DE)

Sarah Plumb Research Associate, Research Centre for Museums and Galleries, Leicester University (UK)

 

Organisers of the workshop

Annette Löseke Lecturer Museum Studies, New York University, Berlin (DE)

Karoline Boehm Museumsakademie Joanneum, Graz (AT)