Bright colours, plastic and PVC, reduced forms, trivial and equally fetishized motifs from consumerism and advertising, mass media and comics, sexually permissive displays of femininity – this is Pop Art as we know it. But it can also be quite different: angry, daring, rebellious, openly erotic, subversively ironic as well as confrontational, inviting and activist. From the very beginning, self-confident and expressive female Pop artists shaped this art movement, which was for a long time dominated by men. The exhibition Amazons of Pop! challenges the traditional art historical canon of what is generally regarded as Pop Art. As feminist pioneers, female Pop artists with a lot of ‘Vroom, Bang, Ka-Pow! and Wham!’ questioned the traditional role of woman and muse. They worked autobiographically, often across genres as well as in different media, combining the bold aesthetics of a brave new world of commodities with the self-confident adoption of the new synthetic materials and technologies, while blending them with performance and also textile or paper crafts – for a long time ranked by art history as ‘low’ to even no art. From the early 1960s on, women artists unabashedly appropriated the broad repertoire of a metropolitan, consumer-oriented and media-reproduced awakening in order to challenge it in different ways and to take up their own unique positions within it: demonstratively approving like Sturtevant, openly provocative in their display of nudity and sexuality like Dorothy Iannone and Evelyne Axell, through demonstrative self-dramatization like VALIE EXPORT, or furious and explosive like Niki de Saint Phalle.
Amazons of Pop! shows in a comprehensive way just how complex and heterogeneous women artists’ contribution to the history of Pop Art is, also integrating conceptual, activist and performative approaches. At Kunsthaus Graz, the exhibition design exploits an intrinsic affinity with the origins of blob architecture and, with around 120 works by some 40 female artists, superheroes and icons from various media such as painting, installation, performance, sculpture and film, encourages visitors to immerse themselves in the female world of Pop and a period of social, technological and political upheaval. It supports the successive recognition and public awareness of female Pop artists as well as a reappraisal and reassessment of conventional art history – as initiated by exhibitions such as POWER UP – Female Pop Art at the Kunsthalle Wien in 2010 – and takes them a step further.
