The "PalaeoDiversiStyria" project combined the latest scientific findings from archaeology, archaeobotany and botany with current challenges in agriculture, heritage conservation and tourism. The partnership, initiated and led by the Universalmuseum Joanneum, brought together cross-border institutions with the necessary expertise in these areas.
In addition to the identification of original plant species in archaeological contexts and their revitalization, the project also included the development of new products for tourism that are in line with the trend towards alternative eating habits. The umbrella brand Heriterra was founded for these products.